Monitoring Social Media Conversations

This past summer, a friend of mine who is an avid college football fan posted a sarcastic tweet along the lines of, “Another recruiting violation by USC? Surely it can’t be true.”  A few hours later, he was creeped out by the fact that he was being followed by USC’s Twitter account.  He may have … Continue reading

Why Coaches Should Follow Tweetin’ Pete

carroll tweets

USC football coach Pete Carroll gets social media.  If, for some reason, his job there falls through, I think he would make a pretty solid social media coach. Probably the most popular of Carroll’s Web 2.0 efforts is his Twitter account, which boasts over 100,000 followers.  He doesn’t ghostwrite his Twitter, like many coaches his … Continue reading