Monitoring Social Media Conversations

This past summer, a friend of mine who is an avid college football fan posted a sarcastic tweet along the lines of, “Another recruiting violation by USC? Surely it can’t be true.”  A few hours later, he was creeped out by the fact that he was being followed by USC’s Twitter account.  He may have … Continue reading

What Makes Sports Social Networking Sites Effective?

Social networking sites can be a great way for teams to extend their online presence and engage in conversation with fans. Like any other social media venture, there are certain characteristics that make them successful communication tools. Jason Peck, a blogger on social media in sports, describes what makes sports social networking sites effective in … Continue reading