For the 2010 Super Bowl of Social Media, It’s Pepsi vs. Coke

In December, Pepsi announced that it would not purchase any advertising spots during the 2010 Super Bowl.  Instead, the soft drink company is opting for social media this year with a campaign called “Pepsi Refresh Project.”  At, users can submit ideas across six categories that will have a “positive impact,” and they can then … Continue reading

The BCS Joins The Social Media Conversation

The BCS has been a controversial topic in sports in the sports world since its inception in 1998.  Sports writers far and wide have criticized the system in newspapers and TV, and President Obama even spoke out in favor of a playoff system over the BCS.  Realizing that millions of fans can now voice their … Continue reading

Charlie Villanueva’s Use of Social Media

Charlie Villanueva shocked the Twittersphere last season when he tweeted from the locker room during halftime of an NBA game: “In da locker room, snuck to post my twitt. We’re playing the Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up.” Villanueva, then with the Milwaukee Bucks, went on … Continue reading