Tiger Woods and Crisis Communication 2.0

While watching the circus of media coverage this week (Scott Van Pelt is reading Tiger’s apology verbatim as I type), it crossed my mind that social media might help Tiger Woods through his current crisis. Dave Van de Walle, Managing Principal of Area 224, expressed perfectly the reasons Tiger should turn to social media in … Continue reading

Gilbert Arenas (Almost) Returns To Social Media

If you’ve been following sports media, you’ve probably heard by now that Javale McGee used Twitter to announce that Gilbert Arenas finally has a Twitter account.  However, in a strange attempt to defy the logic of social media, Arenas claims he won’t tweet until he has 1 million followers. Although his Twitter feed is bare … Continue reading

Charlie Villanueva’s Use of Social Media

Charlie Villanueva shocked the Twittersphere last season when he tweeted from the locker room during halftime of an NBA game: “In da locker room, snuck to post my twitt. We’re playing the Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up.” Villanueva, then with the Milwaukee Bucks, went on … Continue reading

Getcha Popcorn Ready: The Ochocinco News Network Is Here

Chad Ochocinco (or the artist formerly known as Chad Johnson) is a social media powerhouse.  He’s amassed over 300,000 followers on Twitter, broadcasts “The Ochocinco Show” on Ustream, and recently launched his own iPhone application.  In his latest social media venture, he has announced plans to form the Ochocinco News Network, or OCNN for short.  … Continue reading

Stephon Marbury Syndrome: What Not To Do With Social Media

In my last post I discussed a case study of an athlete who helped his career by using social media.  Unfortunately, all it takes is a daily dose of SportsCenter to realize that many athletes get themselves into trouble by using social media irresponsibly.  In case you aren’t up to date with the Web 2.0 … Continue reading

A Pioneer For Athletes In Social Media

Friendster was innovative but unsuccessful, paving the way for Facebook’s explosion in the social networking world. Gilbert Arenas did the same thing for Shaq and other athletes who use social media, according to Sam Taggart of Sports Networker. Shaq has over two million followers on Twitter, but Arenas was one of the first athletes to … Continue reading