For the 2010 Super Bowl of Social Media, It’s Pepsi vs. Coke

In December, Pepsi announced that it would not purchase any advertising spots during the 2010 Super Bowl.  Instead, the soft drink company is opting for social media this year with a campaign called “Pepsi Refresh Project.”  At, users can submit ideas across six categories that will have a “positive impact,” and they can then … Continue reading