USC football coach Pete Carroll gets social media. If, for some reason, his job there falls through, I think he would make a pretty solid social media coach.
Probably the most popular of Carroll’s Web 2.0 efforts is his Twitter account, which boasts over 100,000 followers. He doesn’t ghostwrite his Twitter, like many coaches his age might, and sends out tweets on a consistent basis. The Communiqué Public Relations Blog notes that Carroll leaves out pointless tweets about what he’s doing, focusing instead on relevant issues that his audience cares about. For example, he announced his starting quarterback via Twitter and also posts thoughts from practices, meetings, and games. More recently, he has shared updates and video on the return of Stafon Johnson, a running back who suffered a severe throat injury earlier in the season (see screenshot below).
The Bleacher Report also discusses Carroll’s use of Twitter and says that his posts let his friendly, energetic personality shine through. In addition to meaningful tweets about football, Tweetin’ Pete, as one reader dubbed him, entertains his readers by posting his “song of the day” (#SOTD) and other trivia.
What really impresses me, though, is how Carroll integrates different platforms of social media unlike few other sports figures I’ve seen. His homepage has links to his Twitter account, his Facebook page, and the official USC blog. He has a YouTube channel, Pete Carroll TV, where he has posted six video blogs and over 100 other videos. Like a true social media pro, he tweets and links to new videos as they are posted. Some are inspirational, some include thoughts on games, and others are anecdotal, such as his plea to good friend Will Ferrell to join Twitter. Below is one example in which he discusses Stafon Johnson’s surprise visit to a team meeting following his recovery.
Pete Carroll sets a great example for coaches interested in joining the social media conversation. According to the CPR Blog, even CEOs could take a few pointers from Tweetin’ Pete.